Signature Speaker Program | Rex Pruit: Turning Data Into Dollars - Why Being Analytics Driven Is Important
First come first serve free garage parking available
This month's Signature Speaker Series lunch is presented by UBT.
The old saying "Garbage-in, Garbage -out" is critically important in building an analytics-driven organization. As a subset of the enterprise strategy, it is no different when trying to achieve the highest level of optimization in marketing processes. The bottom line is that "Cash is King" and leveraging analytics can generate the cash needed to grow the business.
Whether the objective is to acquire new customers, refine product offerings, retain existing good customers, or reduce bad customers, a solid "analytics" approach is vital to success. In this presentation we will consider the importance of analytics in general with a focus on 3 key areas:
- Why it is Important to Acquire Corporate & Departmental Commitments to be Analytics Driven
- Why Consider Best Practices to Ensure Good Data
- Why Generating "Value" From Analytics is Important - Turn Data into Dollars
- Acquire Corporate & Departmental Commitments
- Exercise Best Practices to Ensure Good Data
- Generate "Value" From Analytics - Turn Data into Dollars
Rex Pruitt works for SAS as a Principal Systems Engineer and Hadoop Adoption Manager/Technical Advisor. He has more than 3 decades of experience delivering results through the identification and implementation of opportunities for increasing revenue and preventing loss. Rex does this by leveraging a host of SAS software tools and solutions across the entire SAS product portfolio. Rex's daily goal is to help achieve success in a partnered relationship with companies and colleagues by identifying opportunities and mitigating obstacles. Making significant contributions using his talents, skills, and leadership acumen is a personal commitment that drives out incremental success for the business.