Signature Speaker Program | How to Harness Influencer Marketing and Social Media

Thursday, February 8, 2018
11:45 am1:00 pm
Graduate Lincoln | 141 N 9th St, Lincoln, NE 68508

First come first serve free garage parking available

Achieving Brand Relevance Across Millennials and Gen Zs
Brands today know the importance of appealing to Millennials and Gen Zs, but it’s challenging. Influencer marketing has dramatically increased as a resource for companies who want to develop and achieve brand awareness and loyalty. With the explosion of media consumption, these generations are typically following influencers and content channels more than they are watching television or reading written content.

The marketers who are successful realize that they must understand the power of influencer marketing firsthand. They must also be able to develop and tailor a message or brand story that resonates with both the influencer and their audience. That’s what Sprint was able to achieve through their Summer 2017 #LiveUnlimited campaign where they utilized five of the most popular social media influencers in fitness, fashion, music, and entrepreneurship. This campaign connected with young adults and inspired Millennials and Gen Zs to “to live on their own terms.” These influencers embodied the mission of Sprint’s campaign and were able to weave in their unique narratives where their personal brands were not taken out of context.

In August 2017, Forbes magazine named Sprint’s #LiveUnlimited campaign as the Best Influencer Marketing Campaign in the last year ahead of Nike and Sprite.

Key Takeaways:
1. The #1 thing you must do before working with social media influencers.
2. How to create an effective message to Millennials and Gen Zs in ways that they understand.
3. How to create a relatable and relevant brand through social media.

Speaker Bio:
In 2014, while at Kansas State University, Javier Quinonez co-founded a mobile ordering startup that was later acquired by a New York company which included investors Russell Simmons and Shaun White. This technology is now used in many mobile ordering applications around the world.

In 2016, after graduation from Kansas State University and the acquisition of the mobile ordering startup, Javier joined Sprint where he was responsible for creating “Candybar,” a team within Sprint’s internal creative and production studio, which is responsible for connecting the Sprint brand to younger generations through experiences and content that are relatable and relevant to them.

As Creative Director, in addition to overseeing “Candybar,” Javier is also involved in the creation and development of Sprint’s national advertising campaigns

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