Signature Speaker Program | Marketers of the Year Presentations

Thursday, July 13, 2017
11:45 am1:00 pm
Firespring | 1201 Infinity Court Lincoln, NE 68512
Signature Speaker Program | Marketers of the Year Presentations

Free parking available

Corporate Marketer of the Year:
Clover Frederick
Vice President for Marketing at Lincoln Community Foundation

Reimagining the 4 Ps to Change a City

Description: Lincoln Community Foundation takes its role as a community leader very seriously. Hosting the Prism Award-winning Give To Lincoln Day is an example of how one institution can quite literally change the city. Learn how the Foundation takes on this big event and applies what they learn to other leadership capacities with the community to make Lincoln a place we want to live, work and play.

3 Key Learning Objectives:
· Learn how the 4 Ps of marketing influenced a record-breaking Give to Lincoln Day in 2017
· Find out how philanthropy is influencing the city
· Discover the unique role Lincoln Community Foundation plays in the vision and progress of our community.

Speaker Bio: As Vice President for Marketing at Lincoln Community Foundation, Clover Frederick directs the Foundation’s marketing, communications and public relations activities. Prior to joining the Foundation in March 2017, Clover worked as a fundraising and marketing consultant helping local nonprofit organizations to raise awareness and funding to better meet their missions. Frederick holds a BA in Communication from Concordia University and an MA in Advertising, Marketing and Communication Studies from the University of Nebraska-Lincoln. She is a former Lincoln AMA board member, was Cause Camp co-chair for three years and was named Individual Marketer of the Year in 2011.

Marketer of the Year:
Abbigail Swatsworth
Chief Development Officer at CenterPointe

Tiny Marketing Team? It’s all Strategic!

Description: Coming soon!

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