Signature Speaker Program | How Empathy in Marketing Will Change Everything You Do
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Empathy is the underutilized super power of your marketing program. It can transform how you talk to customers, structure a website, or form an outbound marketing campaign. Too often, marketers get caught in a trap by thinking of customers as statistics or as theoretical, abstract personas. When you tap into empathy to remind yourself that you are communicating with real people, it will open doors to strategies and tactics that may surprise you and provide you with a more meaningful approach to your work.
In this presentation, you’ll learn how infuse empathy into your marketing program starting with the creation of an “empathetic narrative” for your target market. We’ll give examples of how your empathetic narrative can then be used to inspire and inform just about any marketing activity, including how to get key stakeholders inside and outside the marketing organization to embrace the empathetic view of your target audience.
1. Learn how to stop pestering potential customers by connecting with them.
2. Discover how to use the four types of emotionally compelling content (yes, there are only four) to connect with audiences.
3. Upgrade all of your marketing plans through an infusion of empathy.
Mark Mitton is the founder and president of Carbon8, a digital marketing agency located in Denver, CO. Mark enjoys sharing his passion for creative, strategic branding and experience in digital marketing to clients and employees. Mark has appeared on MSNBC's Business Makeover program and is a regular speaker on digital marketing and branding. At Carbon8, Mark has led numerous monumental projects ranging from the branding of a new ski resort in Colorado to the revolutionary website Rocketbuilder.com.
Mark speaks Spanish and Portuguese, is a father of five, loves to sing karaoke, and has an unfulfilled dream to be a TV weatherman.