Signature Speaker Program | Product Marketing with Hannah Hughes, Airbnb
For Airbnb, product and marketing are one and the same. Product Marketing Managers help make sure that the Airbnb brand is well represented in every product through development, launch, and introduction to the global community.
Come learn how this came to fruition during the launch of Airbnb’s most ambitious product yet: Airbnb experiences. Experiences launched in November 2016 across 12 markets including Havana, Cuba. A tiny team owned most of the product development in a highly confidential environment. At launch, Trips received 75 million earned impressions with a +92 percent positive social sentiment.
3 Key Learning Objectives:
1. Understand the difference between product marketing and brand marketing
2. Understand the benefits of developing brand and product simultaneously
3. Learn how Airbnb develops new products