Signature Speaker Program | Brian Peters of Buffer: How to Develop a Social Media Strategy as a Team of One
If you're the only person (or on a small team) managing social media at your company, developing a distinct and productive strategy is key to keep you on course to hitting your social media goals. Buffer’s own social media manager, Brian Peters, will be sharing his lessons learned for growing followers on all of our platforms, strengthening engagement and driving sign-ups, and leading you through the steps to do the same for your brand!
We’ll discuss key topics such as the top factors in every social media strategy, creating and curating the best content, and leveraging employees, peers, and influencers to help your social media posts and content spread further.
3 Key Learning Objectives
1. The 7 things all great social media strategies have in common
2. How to become an expert content creator and curator
3. The secret to staying on the cutting edge of social media marketing
Brian Peters is the Social Media and Digital Marketing Manager at Buffer, a premier social media scheduling and analytics tools for individuals and businesses. Brian has had the pleasure of managing Buffer’s social media program since early 2016 and has grown its audience size from roughly 400,000 to more than 1,000,000. He also has played a key role in the growth of the Buffer podcast – The Science of Social Media – as editor and host.
Brian’s work has been featured on publishers like Social Media Examiner, Inc., Fast Company, Forbes, and The Next Web. In his free time, he runs his own blog on social media and digital marketing where he sends out weekly updates to his newsletter subscribers of more than 5,000.