Signature Speaker Program | Melissa Cropsey, Infogroup (Premier Google Partner) – Emerging Google Trends

Thursday, December 14, 2017
11:45 am1:00 pm
Graduate Lincoln | 141 N 9th St, Lincoln, NE 68508

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First come first serve free garage parking available

Event Description
Whether you’re just looking to get started with Google AdWords or you want some tips and tricks to level up your game, you’ve got to come hear this great talk from Melissa Cropsey of Infogroup.

Melissa will begin her talk with an overview of best practices in Google search and display advertising. You’ll learn about:
-SEO vs. SEM
-Common ad types
-Building your quality score
-Advertisement best practices
-Landing page best practices
-Audience targeting for search and display advertising campaigns

And, as if that wasn’t enough, Melissa will then discuss some of the latest features of the new AdWords user interface, including reporting dashboards, ad extensions, budget adjustments, and how to use all these tools for better tracking and performance. We can’t wait to see you there!

Key Takeaways
1. How to increase the quality of your AdWords account to save you money.
2. How to better target your ads to lead to better results.
3. How to use new features to drive performance in Google AdWords.

Speaker Bio
Melissa Cropsey is a digital marketing professional with 10 years of marketing and sales experience. She leads the digital marketing team supporting the local marketing solutions team at Infogroup. She graduated from Creighton in 2013 with a Masters of Business Administration focusing in leadership and marketing. Prior to joining Infogroup she worked at Yahoo specializing in display marketing including banners, video, and native advertising.

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