Book Club

Thursday, March 22, 2018
4:30 pm5:30 pm
The Mill (Telegraph District) 330 S 21st

Book - Superconsumers: A Simple, Speedy, and Sustainable Path To Superior Growth
by Eddie Yoon

Thursday, March 22, 4:30 PM 
Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer.
Growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs.

The Mill (Telegraph District)
330 S 21st Street

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