Book Club

Thursday, March 22, 2018
4:30 pm5:30 pm
The Mill (Telegraph District) 330 S 21st

Book - Superconsumers: A Simple, Speedy, and Sustainable Path To Superior Growth
by Eddie Yoon

Thursday, March 22, 4:30 PM 
 
Although small in number, superconsumers can have an outsized impact on a company’s bottom line. Representing 10% of total consumers, they can drive between 30% to 70% of sales, and they’re usually willing to spend considerably more than the average consumer.
 
Growth strategy expert Eddie Yoon lays out a simple but extremely effective framework that has helped companies of all types and sizes achieve more sustainable growth: he’ll show you how to find, listen to, and engage with your most passionate and profitable consumers, and then tailor your decisions to meet their wants and needs.

Location:
The Mill (Telegraph District)
330 S 21st Street

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